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Case Studies

Crystal Productions

Crystal Productions is a national events company that provides lighting and audio-visual services to state and local government bodies. Experience Digital was approached with a brief to provide their business with interactive brand experience and digital portfolio. The purpose of the website build was to assist with business development and represent their timeline of achievements.

''Experience Digital moved us into the 21st century with a website that conveyed exactly what we do as a business, as well as building us a fantastic brand that we can use for years to come.''

Our approach

Experience Digital conducted a brief with Crystal Productions to determine the scope of work and to manage expectations. The outline for the digital portfolio was to highlight the history of the business and to stand out against competing Audio Visual providers. The Experience Digital development team approached the build by breaking the project down into milestones.

The deliverables that Crystal Productions and the Experience Digital team agreed were a total re-brand of the scope and identity of Crystal Productions. This provided a foundation for our developers to build the website for a unique user experience when first accessing the landing page through a three-dimensional, real-time view of a crystal.

The outcome

The re-brand and unique online experience that Crystal Productions clients are exposed to is a direct result of re-branding that Experience Digital conducted.

Crystal Productions continues to utilise the new 3D imagery and icons, and their business has seen tremendous growth, year-on-year. 

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