Experience Digital assisted the Australian Government of Agriculture with the launch of their Farming Together Initiative through an extensive application build with a core focus on user interface and user experience (UI/UX) design. The user interface design was crucial to the success of the platform launch which would support farmers, fishers and foresters in acquiring essential skills and knowledge to collaborate on ideas and further flourish in their jobs.

Experience Digital is an AWS Advanced Tier Services Partner with 10+ years of experience in technology consulting, leveraging customer centricity as one of their main drivers in providing high-quality services. With years of experience in UI/UX design, The Federal Government engaged Experience Digital for the comprehensive platform build, for delivery within a tight timeframe

Due to their extensive experience and time management skills as well as their ability to work collaboratively to understand the core requirements for the project, Experience Digital successfully delivered the project and met a range of positive outcomes. This relationship expanded into future work opportunities as a result of the success of this project.

The Brief

Farming Together, launched in 2016, supported the $14M+ Australian Federal Government initiative that aimed to provide farmers, fishers and foresters with knowledge, skills and materials on collaborative ideas, cooperative structures and collective strategies.

The Australian Federal Government required a platform that allowed for services to be procured by the farmers. A user interface that was age agnostic and provided extremely clear information and pathways for the user to obtain these services was essential to the success of the platform. The functionality had to allow for service providers to register and onboard themselves onto the platform in order for them to provide these services.

Furthermore, a core aspect of functionality associated with recompensation for services provided by the Government as well as the provision of these services had to be encompassed in the design. The user interface had to be light enough to handle all types of internet connections specifically ones that are of lower bandwidth located in the Australian rural outback.

AWS acts as the backbone for this platform and was chosen because of its distributed and service driven architecture. Localised bandwidth was an essential requirement, as well as the ability for locally, geographically cached storage around the country to be utilised through the CloudFront distribution network.