Since 2003, rhipe has been the leading cloud computing distributor and reseller in the Asia-Pacific region. With a goal to increase their presence in the Southeast Asia region, they operate with an emphasis on the necessity to continually innovate their range of cloud products for their existing partners and clients.

As cloud computing has continued to rapidly gain traction across industries, rhipe has constantly reinvented and extended their lengthy list of product offerings to keep up with demand. 2020 saw this demand skyrocket, with businesses reliance shifting online to digital selling amidst the pandemic.

In the spirit of continual improvement, rhipe sought to boost efficiency and decrease the complexity of their business operations. This was achieved through the utilisation of Microsoft Power Platform, which housed their sales management solution and provided the ability to analyse data quickly.

Though rhipe already operated on Microsoft Business solutions, the challenge lied in their marketing tool. Rhipe wanted the same details generated for every campaign; their marketing tool, which was embedded into their website, did not allow this option within their lead generation process. The Integration to Microsoft Dynamics 365 needed fine-tuning to distinguish the identification of new vs. existing leads. There was further opportunity to optimise on the time-consuming task for lead qualification.