My Little Flower Shoppe
My Little Flower Shoppe is one of Brisbane’s largest online florists selling thousands of dollars of flowers online daily.
The team at My Little Flower Shoppe approached Experience Digital to assist in the creation of their digital marketing strategy and to grow the eCommerce flower business – all within five days to meet its biggest retail day of the year – Valentine’s Day!
Experience Digital workshopped the required metrics with My Little Flower Shoppe including to increase an overall number of online sales and to achieve a 300% return on investment (ROI) on its digital marketing strategy.
Experience Digital successfully established the required accounts, campaigns and conversion tracking to get My Little Flower Shoppe live within 48 hours. The following three days were spent performing extensive data research and optimisations to maximise its campaigns, whilst minimising costs and working towards a positive ROI.
As a result, Experience Digital delivered a 3.5 – 6.0 ROI across all My Little Flower Shoppe’s campaigns in the lead up to, and during, Valentine’s Day. The client was delighted with the results which have led to an ongoing relationship.