Case Studies

My Little Flower Shoppe

Dillon Da Costa
April 17, 2020

My Little Flower Shoppe is one of Brisbane’s largest online florists selling thousands of dollars of flowers online daily.

The team at My Little Flower Shoppe approached Experience Digital to assist in the creation of their digital marketing strategy and to grow the eCommerce flower business – all within five days to meet its biggest retail day of the year – Valentine’s Day!

''Without Harry, our business wouldn't have survived, especially during the Covid-19 crisis of 2020. Instead, our business quadrupled in revenue from just the online business alone. We 'er over the moon and can't thank Experience Digital and the Veterans Chamber enough for the recommendation.''

Tammy Eathorne

Our approach

Experience Digital workshopped the required metrics with My Little Flower Shoppe including to increase an overall number of online sales and to achieve a 300% return on investment (ROI) on its digital marketing strategy.

The outcome

Experience Digital successfully established the required accounts, campaigns and conversion tracking to get My Little Flower Shoppe live within 48 hours. The following three days were spent performing extensive data research and optimisations to maximise its campaigns, whilst minimising costs and working towards a positive ROI.

As a result, Experience Digital delivered a 3.5 – 6.0 ROI across all My Little Flower Shoppe’s campaigns in the lead up to, and during, Valentine’s Day. The client was delighted with the results which have led to an ongoing relationship.