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Case Studies

Pure Objective

Pure Objective Logo

Pure Objective is an Australian based online retailer that delivers stylish, quality products that are sourced, made and produced through conscious, ethical practices – with the ultimate goal of a sustainable future for all.

Pure Objective’s goal is to provide consumers with an eCommerce platform where the sales process is simple, with beautiful imagery that also aligns to the business requirements of an effective Customer Management System that would talk to their Supply Chain Management Systems.



Our approach

Experience Digital’s main objective was to establish what issues Pure Objective was facing with their system. During the discovery phase, the team identified that rebasing their eCommerce site to Shopify was the best course of action.

The client wanted an easy to use Content Management System in order to carry out product and brand changes to their website without needing to continuously be in contact with their development agency. Shopify also enables the accounting and payment side of the business to be taken care of in one package. As mobile user rates continue to grow as the preferred method to interact online, we paid special attention to the mobile design to be as intuitive as possible to use.

The outcome

By providing Pure Objective with a team of industry experts, Experience Digital was able to provide an analysis of the platform, along with a variety of solutions to resolve the issues.

The client now enjoys fewer overheads as they have taken partial control of the website’s content, something that is desired by clients with a non-technical background.

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