During the discovery process, Experience Digital workshopped with the client to understand their business model, challenges & opportunities. It was decided to undertake a complete digital marketing approach with Trust The Process, including a new website, google ads, Facebook ads and email nurture series.

In collaboration with the client, the Experience Digitals team began by designing and building a new website, designed to tell the client’s story while optimised for lead generation. As Trust The Process was a relatively new business, the Experience Digitals marketing team approached paid advertising with a ‘test and learn’ approach. This meant that there was room for experimentation with low budgets and low risk across Google ads and Facebook ads, using different advert content and creative approaches, as well as various audience targeting approaches. This has allowed the team to identify and make offers to more profitable niches.