Trust The Process
Trust The Process is a business consultancy that helps Australian small business owners increase their profits and reduce costs through streamlining their business, outsourcing repetitive work & implementing virtual assistants.
Experience Digital was engaged to build and deliver the new website.
During the discovery process, Experience Digital workshopped with the client to understand their business model, challenges & opportunities. It was decided to undertake a complete digital marketing approach with Trust The Process, including a new website, google ads, Facebook ads and email nurture series.
In collaboration with the client, the Experience Digitals team began by designing and building a new website, designed to tell the client’s story while optimised for lead generation. As Trust The Process was a relatively new business, the Experience Digitals marketing team approached paid advertising with a ‘test and learn’ approach. This meant that there was room for experimentation with low budgets and low risk across Google ads and Facebook ads, using different advert content and creative approaches, as well as various audience targeting approaches. This has allowed the team to identify and make offers to more profitable niches.
Experience Digital’s test and learn approach assisted its client gaining insight into new profitable markets for their business. By delving into these markets, the team was able to generate leads at a lower cost per acquisition, helping the client reach their goals of finding small business owners who are interested in their product.
Experience Digital and Trust The Process have a continued business relationship, with positive results proving to be consistently increasing.