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Upcover, a 2019 start-up with big plans to disrupt the conventional insurance industry in Australia. With the gig economy as their target market, the brief was to create an online platform and Mobile Application that would make their product accessible and seamless.

The scope of work required Experience Digital to provide end-to-end development and implementation to meet an aspirational 2020 goal. This included launching their product for use, offering the fast-paced gig economy the option of tailored, affordable and simple insurance, on the go.

''Experience Digital has been an exceptional partner to Upcover and is helping build our MVP insurance application to launch into the market.'' Co-Founder & CEO, Skye Theodorou

Our approach

Experience Digital accepted the challenge to bring this vision to life by presenting and converting Upcover’s concepts into a fully visual mobile app and web experience.

Experience Digital provided ongoing deep-dive consultations on the initial product idea, revenue model and engagement plan, as well as conceptualising and building a prototype. Its software developers, together with its in-house graphic design team, successfully built a minimum viable product ready to go-to-market.




The outcome

By mid-2020, Upcover will be capable of providing its products to customers, such as gig workers in delivery and ride-share who have the capability of accessing instant quotes and subscription-based insurances in real-time, with no fuss – all on their mobile devices.

Experience Digital and UpCover have an ongoing relationship.



This client used the following services.

Application Development

Whether you need an application from ground-up or help salvaging an underperforming application, we can jump in and develop solutions in a way that gives you options not available “off-the-shelf”. Using proven development methodologies, tools, and managed services our global experts can help you improve your time to market and reduce risk.

Data and Analytics

For organisations trying to keep pace in their sector and/or trying to extract maximum value from their investments, developing a sound data strategy is becoming a critical priority.

DevOps and Cloud Solutions

Kubernetes, also known as K8s, is an open-source system for automating deployment, scaling, and management of containerized applications.

Digitally-Enabled Custom Enterprise Solutions

We design, build and integrate business solutions. We’re experts in delivering reliable, secure and web-enabled solutions.

Next Generation Managed Services Provider

Traditional managed service provision was primarily focused on keeping physical servers and related equipment operating.

Prototypes and Proof of Concepts

To gain value from the implementation of innovative ideas, Experience Digital works with you to refine your concepts and develop prototypes quickly and affordably without disrupting business as usual.

Robotic Process Automation

Business process automation technology based on metaphorical software robots (bots) or on artificial intelligence (AI)/digital workers. … These tools also automate interactions with the GUI, and often do so by repeating a set of demonstration actions performed by a user.

Related industries

Finance and Insurance

Experience Digital delivers and manages solutions that help financial institutions and service providers address four key industries: customer experience; efficiency; payments disruption; and governance, risks and compliance.

Startups and SME

We provide support from concept and design to large scale digital transformation. We can help you tell your businesses stories.

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