Performance Marketing simply means any marketing activity where their results can be tracked from start to finish. It has become increasingly popular among small businesses, clients and advertisers because it allows you to spend marketing dollars, track those dollars and measure the return on investment every step of the way. This means you can see results, confidently re-invest in marketing, or pause marketing activities that aren’t performing without wasting money. In summary, its easy-to-track performance, low risk, ROI-focused
Performance marketing is mainly of a digital nature, with a combination of search engine optimisation, google ads (AdWords), Facebook ads, Instagram ads, youtube ads and website optimisations.
⦁ Content Strategy
⦁ Content Production – copywriting, imagery, graphic design
⦁ Content Moderation – brand risk management, customer/community care
⦁ SEO/SEM/Social Media Marketing